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FREQUENTLY ASKED QUESTIONS
Please send us a note if you cannot find an answer to your question.
A campaign runs and closes. A system keeps working after we leave. We build the operating infrastructure (the diagnostic, the language, the governance) that lets your brand make consistent decisions without us in the room. The deliverable isn't a moment or a single strategy deck; it's a capability you keep.
It depends on intensity, not scope. A PR/ influencer campaign strategy runs about a week; an integrated brand strategy about two weeks; a full Brand Operating System build runs across a defined multi-week engagement with review meetings and parallel workstreams. We scope by the judgment required, not the hours logged.
We build for transfer, not dependency, so you own the system outright. Handover includes the documented playbook and templates your team runs independently. For clients who want ongoing partnership, we offer a continuity tier that includes retainer communications management and advisory services.
Yes. AI handles research, drafting, and production density; human judgment handles diagnosis, strategy, and the calls that actually carry risk. You're paying for the judgment, The AI just lets a small senior team work at scale without diluting it.
Contact The Studio
Who we are
A Very Cool Studio (AVCS) is a cultural strategy studio based in Johannesburg, South Africa. This policy explains how we collect, use, store, and protect personal information, in line with the Protection of Personal Information Act (POPIA).
What we collect
We collect information you provide directly — name, email, company, and project details when you contact us, engage our services, or subscribe to our writing. We collect limited technical data (browser type, pages visited) through standard website analytics.
Why we collect it
To respond to enquiries, deliver contracted work, send communications you've opted into, and improve our website. We process personal information only for the purpose it was collected, or a directly related one.
Client and project data
Business information shared with us during an engagement is treated as confidential and used solely to deliver the agreed scope. We do not sell, rent, or share client data with third parties for their own purposes.
Third-party tools
We use third-party services (analytics, email, and AI-assisted research and production tools) to run our work. These providers process data on our behalf under their own terms; we choose providers that maintain appropriate safeguards. Where data crosses borders, we take reasonable steps to ensure it remains protected.
How we store and protect it
We retain personal information only as long as needed for the purpose collected or as required by law, then delete or anonymise it. We apply reasonable technical and organisational safeguards against loss, misuse, and unauthorised access.
Your rights
Under POPIA you may request access to the personal information we hold about you, ask us to correct or delete it, object to processing, or withdraw consent.
Cookies
Our website uses essential cookies to function and analytics cookies to understand usage. You can control cookies through your browser settings.
Changes to this policy
We may update this policy from time to time. The current version will always be posted here with its revision date.
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