BUILD THINGS THAT LAST
A VERY COOL STUDIO is a 100% black-owned, youth-owned strategy and business transformation studio.
We build the intelligence and systems underneath the creative work.
We help clients understand where value is being lost between what they intend, what people understand and what their organisations consistently deliver.
Through research, strategic design and implementation support, we turn that diagnosis into clearer positioning, decision systems, customer experiences, operating principles and repeatable ways of working.
WE ARE MOST USEFUL WHEN:
Your brand is active but not compounding
Campaigns are being delivered, but the organisation lacks a coherent system connecting brand, culture, experience and commercial behaviour
A valuable offer is difficult to understand.
The product or service has genuine utility, but its value is being lost between technical features and human meaning.
A growing business depends too heavily on its founder
Important relationships, decisions and standards remain concentrated in one person, creating risk and limiting scale.
OUR FLAGSHIP PROGRAMMES
THE BRAND OPERATING SYSTEM
THE INSTITUTION-BUILDING SYSTEM
THE INSTITUTION-BUILDING SYSTEM
FOR ORGANISATIONS THAT NEED THEIR BRAND TO OPERATE CONSISTENTLY ACROSS LEADERSHIP, CULTURE, EXPERIENCE, COMMUNICATION AND COMMERCIAL DECISION-MAKING.
THE INSTITUTION-BUILDING SYSTEM
THE INSTITUTION-BUILDING SYSTEM
THE INSTITUTION-BUILDING SYSTEM
FOR FOUNDER-LED BUSINESSES THAT NEED TO TRANSFER CRITICAL INTELLIGENCE FROM THE FOUNDER INTO ROLES, ROUTINES, GOVERNANCE AND ORGANISATIONAL SYSTEMS.
MEET THE FOUNDING TEAM
TSHIAMO MAREMELA, FOUNDER
OGOPOLENG MAREMELA, CO-FOUNDER
OGOPOLENG MAREMELA, CO-FOUNDER
Tshiamo leads strategic direction, client counsel and the design of AVCS systems. His experience spans brand strategy, cultural intelligence, communications, client leadership and organisational transformation.
Before leading AVCS, he served in senior strategy and business-leadership roles across creative, communications and influencer-marketing businesses, and later as Chief Executive of a creative agency. His work has included portfolios across consumer goods, luxury, financial services, technology, hospitality and founder-led brands.
OGOPOLENG MAREMELA, CO-FOUNDER
OGOPOLENG MAREMELA, CO-FOUNDER
OGOPOLENG MAREMELA, CO-FOUNDER
Ogopoleng leads research design, evidence synthesis, programme operations and the translation of social and behavioural insight into practical interventions. Her experience includes social and behaviour-change communication, research, programme design and community-centred development. She contributes to ESG/ social impact advisory informed by her experience as Acting Chief Executive of an NPO. She is completing postgraduate study in public health, with a focus relevant to behavioural and social change.